Logo, The Real/Proven - Concept Store
(844) 921-3801
Mailing Address:
10055 196th Street, Suite A
Hollis, NY 11423

Fashion Concept Store

Leather Products - Concept Store
Sports Apparel - Concept Store
Cards - Concept Store

Leather Products

“The Real” sells fierce leather totes and nifty sneakers with leather details. They will certainly make you stand out from the crowd.

Sports Apparel

Work out in style! We offer a large collection of chic sports apparel for men and women made from the finest materials.


As part of our give back campaign, we sell note cards illustrated by children. Majority of the proceeds will go to cancer research.

Proudly Serving Hollis, Brooklyn, Staten Island, Queens, Manhattan, and the Bronx | More Than 30 Years of Experience

Memberships: Represented are members of Kappa Alpha Psi, Alpha Kappa Alpha, Alpha Phi Alpha, and other affiliates.

Learn about “The Real”

With more than 30 years of experience, “The Real” has you covered from head to toe, from the finest linen to the most prestigious leather. Our concept store in Hollis, New York, offers a unique shopping experience to visitors of all ages. Aside from shoes and apparel, we also sell cards designed by children, the proceeds of which go towards cancer research.

"The Real" opened its doors in October 2013. A group of New York natives combined their talents with the sharpest, brightest people to successfully start a business that strives to embody originality and creativity and remain in the epicenter of urban elegant fashion.

"Our Mission Statement"

The call has been made to all humanity to pass along the fortune and benefits that we readily take for granted. "The Real" pledges to you and our partners to vigorously pursue safe and assured passage of your donation. To not only those who desperately require it and those less fortunate. By purchasing these cards, you'll be benefiting those individuals and their families with aggressive research as part of "The Real" give back and/or pay it forward campaign. Unprecedented in this generation a majority of the proceeds will go to cancer research and treatment, which to date includes the very best in this endeavor. All this is too familiar with family members of this hideous disease. We "The Real" family have requested the assistance of children for children concept. The next generation for their compassion, generosity, and in time to singly design these cards of sentiment. The response has been stupendous. These children are not only heading and guided, but are somehow remarkably aware. The best blessing is that they are rediscovering the world of expression and respect because they are featured in the term of the written word and illustration of selflessness. Yes, they are thanking you in advance, for your caring and sharing.

"The Real" family
All of Us.

Contact our concept store in Hollis, New York, for a wide selection of linen and authentic leather products.